Submarine Channel
The interactive music video is a genre that constantly reinvents itself, so it’s beyond high time for an update. Watching what was made over the course of 2015-2016, I noticed a thing or two:
- You’re never too old, too famous, or too classic to make an interactive music video. Bob Dylan did so three years ago. In 2015, Duran Duran and Led Zeppelin joined the club.
- 360 Degree panoramic videos are still in fashion.
See for example Foals, Bjork, Avicii, and Infinite. - I could fill an entire top 5 with Interlude productions.
Interlude had you zapping through TV channels while listening to Bob Dylan’s “Like A Rolling Stone”, remember? These guys are eliminating all competition. Seriously, did you check their portfolio? - Interactive + Lyric Music Videos = BIG LOVE.
What to call this 2015 love child? Lyinteractive? Interlyric? Point is: we’re bound to see more interactive lyric videos. See: CeeLo Green, Azealia Banks and the above mentioned Duran Duran. - Creatives started really thinking outside the bo… err screen!
Yung Jake – Both required two iPhones and Snapchat to watch. And this Android app for Kimbra’s “Carolina” invited people to go on an abstract virtual road trip. Not to mention production studio Colonel Blimp turning Channel 4 viewers into directors by having them select the scenes to be featured in Years & Years’ “Shine” promo via tweets. - There’s a chemistry between interactive music videos and fashion films.
For instance, Australian fashion brand David Jones’ commercial was created using cameras triggered by the music of Daniel Johns.
Maria Dicieanu’s list of absolute must see interactive music videos:
