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SubLA launches With a Blast – MI4 Ghost Protocol Viral

“SubLA has been working in super stealth mode and about to launch our first project,”  tweeted Collapsus director Tommy Pallotta @SubLA yesterday. Tommy directed the rotoscope animated personalized FaceBook viral for the new Mission Impossible: Ghost Protocol movie. Check it out. It looks amazing: whoisCobalt.com This project’s been a blast for everyone involved, and I … Continued

2Pause: Who’s afraid of the Big Bad Wolf?

Be prepared to be artistically disgusted by this latest promo by Keith Schofield – brilliant yuckieness featuring the Duck Sauce guys as dick-heads, literally! Despite its monumental grossness, Big Bad Wolf can be quite addictive, once you start looking at all the viral responses that are spreading on YouTube like the bird flu ever since … Continued

Neistats Hit the HBO Jackpot

They rose like a phoenix from the ashes! Equipped with some trashy old cameras and iMac DV 1.0 way back in 1999, the Neistat Brothers started making hundreds of gloriously shabby real-life vignettes which made people laugh, finally finding interweb fame in 2003 with the YouTube hit iPod’s Dirty Little Secret. Fast forward to 2010 … Continued

Who is the hero of the world?

When the Swedish organization responsible for collecting tv licence fees needed to ‘remind’ the good people of Sweden to pay those darn fees, they decided to do so in a big and original way. They commissioned a no-dollars-barred customizable short web film that appeals to everyone, not just to Swedes. We like it! It’s funny … Continued

Neurosonics Audiomedical

What do you get when you mix mad turntable skillz, clever beatboxery, and high-end digital creativity (laced with a dash of GSOH)? The answer is… this a conceptual clip by Chris Cairns, of Neurosonics Audiomedical fame. The third and most sophisticated in his series along the same vein, it features a bevvy of hip-hop hotshots … Continued

Viral Virtuosity x 3

The debut novel by the Oxford-educated über-raver who founded London’s Ministry of Sound Nightclub in ’91, is illustrated in a shudderingly awesome monochrome way by master of the macabre, Neal Murren. By way of promoting the book, the powers that be, created a series of 3 viral videos in which some very clever people turned … Continued

Eternal Moonwalk

Not even the crustiest cynic can ignore MJ’s monumental influence on music and popular culture anymore. One of the dance moves that defines the King of Pop is, of course, the Backslide, a breakdance move which he famously renamed and immortalized as The Moonwalk. Millions of fans (including some of us here at Submarine) have … Continued

Where the Hell is Matt?

You’ve probably seen one or two YouTube videos of people dancing in front of their camera’s. Now this uber-viral appeared on YouTube and we can safely say it tops all of them. Boasting a staggering 5,116,410 views (at the time of writing), this videos features some bloke called Matt who’s filmed himself (or is filmed) … Continued

Viral for Obama

Some 30 US pop stars and other celebs joined forces to support the Barack Obama presidential campaign. The initiative, which is proving incredibly viral, did not come from the Obama team, but from Black Eyed Peas front man will.i.am, who wrote a song ‘Yes We Can’ based very literally on Obama’s New Hampshire speech. On … Continued