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Sneakers – the documentary, finally online!

Watch all episodes of Submarine’s acclaimed 2004 hit doc Sneakers on the dedicated website sneakers.submarinechannel.com, or on Vimeo. Sneakers is a 50-minute documentary about the history and social significance of sneakers. The film asks the question how sneakers have evolved from “poor man’s shoes” to an icon of modern lifestyle and sub-culture identity. The film … Continued

Sneakers – Teaser

We know you know our old school Sneakers website, but now we’re finally able to give you Submarine’s acclaimed 2004 documentary “Sneakers” as well. Starting Monday August 6, 2012, we will start releasing “Sneakers” online in 5 episodes, one episode a day on sneakers.submarinechannel.com. Sneakers is 50-minute documentary about the history and social significance of … Continued

New Harmony Korine movie

Harmony Korine, filmmaker extraordinaire, enfant terrible, wunderkind and bla-bla what not, just dropped a short commissioned film for fashion label Proenza Schouler titled Act da Fool. Korine went out and shot a couple of scenes with a derelict gang of the baddest girls from the Nashville projects, Proenza Schouler-clad head to toe. One of the … Continued

Interact with Eniko

You read it here first (or maybe second)! The first ever interactive fashion editorial to grace our wayward Zeitgeist, show-cases some of Fashionistan’s most promising soon-to-be darlings – as selected by stylist superbot Keegan Singh. Directed by New York-London migrant and wow-worthy photographer Barnaby Roper, the project is spearheaded by ShowStudio (but of course!) and … Continued

‘Chore’ is Sexy (Chores Aren’t)

There’s only so much you can do with fashion photography. Great for mags, but on the internet, short film is the medium of choice for adventurous brands who want to stand out. And don’t fashion and film make a perfect couple? Throw some sex in the mix and you’ve got an audience…

Check Out The Robotic Cameras

The love affair between fashion and film continues. The Fashion savvy Showstudio created the visual concept for Alexander McQueen‘s 2010 catwalk show entitled ‘Plato’s Atlantis’. Check out the high tech catwalk, flanked by two towering robotic camera’s on rails that track the models as they bravely strut on vertiginous platforms shoes. The face make-up of … Continued

Fashion Film Kicks Into High Gear

Any excuse to organize a cool film festival is a good excuse. We especially love festivals centered around niche or offbeat themes. (Like the amazing G.I. Joe Stop-Motion Film Festival we wrote about earlier). And what other city than Paris could best serve as the host for the upcoming Shaded View On Fashion Film Festival … Continued

Chris Cunningham Come-Back Time

A few months back we asked “Whatever Happened to Chris Cunningham?”, after a prolonged silence following his Palm “Director Label” disk and Rubber Johnny short back in ’05. Well he’s back, and as eye-poppingly sumptuous as ever, with this 30-second spot for Gucci’s new Flora fragrance. Although it’s not in our nature to blog about … Continued

Chunk: JC/DC Vs Lego by Four H

We loved Four H‘s 3D animated Lego fashion film for Jean-Charles de Castelbajac so much (see our top 5 favorite online fashion films), we just had to add it to our collection of Chunks. We had an email chat with Four H’s charming creative director, Nicolas Cornet, to see if we could get to the … Continued

Surreal Coat

Some 3 weeks ago we wrote about an emerging trend in fashion promotion: the fashion film, and we presented our Top 5 favorite films. Another great example is Showstudio’s ‘Make Up Your Mind‘, which just launched. This outlandish 3-minute film by groundbreaking photographer Nick Knight and filmmaker Ruth Hogben is like an exersize in the … Continued