Submarine Channel
From the director of seminal geek culture documentary Helvetica (which we showed in 07 at our festival “Short Ride”), Objectified introduces us to the machinations of the oft-ignored backend of industrial design and production. Influential names like Marc Newson and Karim Rashid are set against the humble backdrop of toothbrushes, door-knobs, and other daily trifles, as director Gary Hustwit delves into the minds of the industry’s leaders – versus the whys and the wherefores of Joe Average’s product choices. Objectified premieres in March 2009.
Also fun: the Ikea Game
