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2Pause: Ode to the Computer Cursor

Roel Wouters sure knows how to engage his audiences and make a spectacular crowd-sourced interactive music video. Remember More is Less? Together again with Jonathan Puckey and joined by Luna Maurer to form the fantastic trio Moniker, they direct a swan song for the computer cursor – a function which is bound to be soon … Continued

2Pause: Sex of Epic Proportions in Is Tropical’s “Dancing Anymore”

Two things you’re bound to find in almost every cool French music video: incredible cinematography combined with a surprise element that blows minds. Is Tropical‘s “Dancing Anymore”, directed by Megaforce, makes no exception. Offering a valuable insight into what goes on in a teenager’s mind, the video oozes gorgeousness with every shot and could easily … Continued

2Pause: Interactivity Spreads!

Glad to see the interactive music video ‘virus’ is successfully spreading. In March, UK  synth pop band Hurts picked an interactive promo as the winner of their music video  competition. Nothing very fancy or artsy, but the interactive vid allows users to switch between the perspectives of the two protagonists, making the viewing experience definitely … Continued

2Pause Spectacular: ‘Magma’ by Dvein

Initially intended as a promotional art piece for the launching of Adobe’s latest Creative Suite, this short masterpiece ended up as a music video for The Vein as well. Our pals  from the Spanish studio Dvein created a surreal, psychedelic journey through mountainous landscapes of white plaster and multicolored rivers made from liquid paint, where the … Continued

2Pause: Who’s the Bad Mf?

When BMF Samuel L. Jackson tweets “This is some Buck Wild shit” about a music video, later embraced by Flying Lotus and Darren Aronofsky as well, you know you’re dealing with some x-rated content and possibly several pools of blood flying left and right. What you don’t know, is that everything is filmed with a … Continued

2Pause: Interactive Music Video Feast

Gone are the days when we would feature a new interactive music video every other 6 months… Could be just spring, but interactive beauties keep on popping out one after another! And the interaction techniques used couldn’t be more varied, from live tweeting to puzzle assembling, or even simulating a “buy it!” function. Whether redefining … Continued

2Pause is improved! 5 Reasons Why You’re Gonna Love it

Ok, tamper your expectations. The new site looks exactly the same as the previous website, but the architecture behind it has had a complete makeover. Here’s what’s new and improved: 1. Take 2Pause with you everywhere you go Flash is out, WordPress is in! That means, goodbye slow loading times and farewell to incompatibility. 2Pause … Continued

Best of 2Pause 2012

December might be the “month of the lists”, but we’ve decided to give a fair chance also to the lovely promos launched at the end of the year. Coincidentally none made our top 10 list, but hey, at least we tried! 2012 was an amazing year for cutting edge music videos, but we managed to … Continued

2Pause: Brain-picking a Superelectric mind

Never a dull moment with Henk Loorbach (aka Superelectric)! His latest music video is a a hybrid of music video and experimental short film that deals with sophisticated machines that transform sound into a physical form. Read on to find out how Henk did it. First of all, a “laboratory for making sound” is not … Continued