Animated Titles for The Back-Up Plan

Shine designed the gleeful and stylish animated title sequence for the new Jennifer Lopez vehicle ‘The Back-Up Plan.’ reminiscent of 1960s and 1970s illustrations and so-called “limited” animation, the title sequence shows a woman strolling the streets, as “New York icons graphically morph into baby iconography.”Check out our interview with Shine’s creative director Michael Riley and take a look at the original storyboards for the sequence.