2Pause: Interactive Promo for Arcade Fire

Feels awkward. Hand-dancing in front of your webcam to the tunes of the new Arcade Fire. You have to ignore the stares, but it’s fingerlickin’ good, once you get into it. hand-dancing that is…

This interactive “dance-activated film” was made by Mr. Vincent Morisset, who did Arcade Fire before with the interactive vid for Neon Bible. Not as effective. Sprawl II on the other hand works miracles here at the Submarine Channel headquarters. Plus we like the cold  eerie visuals (Dawn of the Dead meets a Miranda July movie) that make your toes curl in directions you didn’t know they could.