Submarine Channel
Another old school Submarine Channel project from 2003.
There’s never been a better time to be a geek. After decades, if not centuries, of persecution, ridicule and never, ever getting the girl, geeks are hot. They are on the covers of magazines, win awards at the Oscars and the Grammy’s, eat at the best tables of the best restaurants, and park their Ferrari’s in front of their million dollar mansions. They are scientists, programmers, artists, musicians, actors, videogamers, skateboarders and architects. They have risen above unimaginative educational systems, hostile social environments, and conventional employers to develop the most liberating, most global, most inventive and most democratic culture on the planet. They are changing every aspect of our lives and being rewarded with money, prestige and power for doing so. They are the geeks, and their time has come.
Geek Chic is the story of their lengthy rise to power, told in a language and method that they have helped pioneer.
GeekChic started in 2003 as a PDF magazine that plugged you into the global community of artists, musicians, writers, designers and thinkers. It grafts the utility and range of the internet with the craft and design capability of the printed page, offering a witty and often ironic view on the coming about of digital culture. The mastermind behind GeekChic is Neil Feineman -founder editor of Raygun and Revolution- and hailed as the missing link between McLuhan and Beckett. In collaboration with Submarine and Dutch graphic designers Coup, Feineman set out to create a groundbreaking e-publishing project.
After we published a series of online issues GeekChic is now also available as a collectible, thematic and repackaged book. The book is a lively combination of text, design and images, takes us all the way from Zeus to Dr. Suess, from Copernicus to Einstein, from Tesla to Tarantino, from computers to duct tape and from Space Invaders to Star Wars.
