The Making of Logorama

Six months ago the Etappes published a superb video of the making of the Oscar-winning short on Vimeo. Very worthwhile even if you don’t speak French. There are clips of the animatic and character studies. Logorama creators Ludovic Houplain, Hervé de Crécy et François Alaux of H5 discuss logos and reappropriation. Come to think of it. The Academy awarding a short that takes intellectual property reappropriation to a whole new level is no less than a major breakthrough. Hollywood acknowledges that reappropriation can actually be a good thing.