The Guggenheim want a piece of YouTube’s digitally democratic ass! And what with the creative cool posse all migrating to Vimeo, YouTube seems only too happy to oblige. Together these unlikely lovers have come up with YouTube Play: a creative video callout which invites everyone – and that means YOU – to submit a short, competing for a chance to exhibit in the hallowed chambers of the Guggenheim itself, as well as select high-brow hotspots around the world. Our old buddy Johnny Kelly made a spectacular promo vid for YouTube Play which we think you’ll rather like.