Pitchfork.tv is a new and very cool TV channel, online. Launched on the 7th of April, this is the first online video music channel dedicated to documenting independent music as it happens. The, as always, independent Pitchfork, known for their up to date music coverage and criticism will bring to you now, full-length feature films, mini-documentaries, vintage concerts, secret rooftop and basement sessions, exclusive interviews, and more than 300 music vids, all free of charge and available on-demand. You could say it’s what a modern MTV with priorities would look like. Now Playing for one week only: Eating Sleeping Playing and Waiting: A Film About Air on Tour by our friend Mike Mills.