Submarine Channel
Watch carefully, because you can only see this interactive music video once!
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That’s because the promo for Califone, made by Braden King randomly creates, and re-creates itself from a series of images and animated GIFs gathered from a curated set of Tumblr blogs.
This is how it works. Upon accessing the dedicated Tumblr for Stitches, the user is presented with a selection of Tumblr images and animated GIF’s. The actual music video starts once the “show me your stitches” link is presses in the lower left hand corner. At any point in time during the playing of the promo, one can select a stitch, write something on its back and then reblog it. The cool thing is that once a stitch is highlighted, it also lingers longer on the screen, letting itself be surpassed by the other images!
