Submarine Channel
While we salute Linkin Park’s love for interaction by including this option again in one of their music videos, they are once more not 100% original in their design. Making promos as interactive games that users needs to navigate through is certainly not a fresh concept, but the famous rock band have given it an edge by allowing fans to remix the experience and create their own adventures.
Designed in collaboration with Project Spark and designed to work on both the Xbox 360 and Xbox One, the “Guilty All the Same” video is meant as only an example of what users can do with the world and the type of exploration they can submit their protagonist to.
In an interview, Linkin Park’s Joe Hahn told Loudwire: “Instead of a traditional music video for ‘Guilty All the Same’, we are giving you this as a starting line for you guys to create and share. This is the first interactive, remixable game. We look forward to seeing what you make with it.”
Other bands such as OK Go with WTF or Sigur Ros with Valtari film experience have, in the past, invited fans to either submit their remixes or even their homemade videos for a specific track; this Linkin Park promo does seem like a premiere in terms of how stripped the music video is from the purpose it’s meant to serve. The band even goes as far as referring to it as a “template” and fans’ turn to express themselves: “Mike and I met at art school, and we understand that once you make a piece of art and put it out there, people will interpret it their own way, and even re-interpret it as something else,” Hahn said
“We’ve taken our turn, and now it’s up to the fans,” [Linkin Park’s frontman] Mike Shinoda added. “Even if it’s silly, as long as it makes me laugh, I don’t mind what people do with it.”
It does seem like the band is very willing to switch places with fans, and be the judges of users’ visions, which makes things even more exciting for us, the non-participating audience. Curious about the space you are invited to interact with? Check out Linkin Park’s example of what can be done with Project Spark and their behind the scenes video.
