Submarine Channel
Glad to see the interactive music video ‘virus’ is successfully spreading. In March, UK synth pop band Hurts picked an interactive promo as the winner of their music video competition. Nothing very fancy or artsy, but the interactive vid allows users to switch between the perspectives of the two protagonists, making the viewing experience definitely more interesting.
Muse also released an interactive music video as a companion to the linear promo for Panic Station. The promos, based on visuals created by Deerstalker, complete each other nicely, and establish a more immersive experience for users. The same visuals are used as backdrop projections during Muse concerts. How very cohesive!
However, the most consistent interactive ‘bug’ can be noticed in Io Echo’s – Ministry of Love vid. This psychedelic collage of techniques, created by the masterminds behind Arcade Fire’s The Wilderness Downtown, allows you to interact with the content in different ways. As you assemble displaced puzzle parts of the image, you’ll discover hidden visuals, click to multiply band members, control the level of visual distortion within the image, and even increase the amount of information received – every click bringing forward a new video panel. A true masterpiece of interactivity shaped as an ode to visual manipulation!
And if these cases are not satisfactory samples of the interactive music video pandemic, do check out our ever growing collection of ‘infected’ subjects!
